Feb 15
20
A variety of changes to the services offered by Google and Bing will impact their pay-per-click (PPC) advertising customers over the course of 2015. Many changes have to do with shifting trends in the search and PPC industries, in terms of the strategies employed by search engine developers and the behavior of their users
See the article here:
The Latest PPC Trends: What You Need to Know by @LarryAlton3